Campari is a contemporary and charismatic classic drink. The recipe, which has remained unchanged, originated in Novara in 1860 and is the base for some of the most famous cocktails around the world, such as Negroni and Americano. Campari is an alcoholic spirit obtained from the infusion of bitter herbs, aromatic plants and fruit and water. With its vibrant red hue, intense aroma and inspiring flavour, Campari has always been a symbol of intrigue and pleasure, which unfurls itself into a captivating drinking experience. These values have made the Campari brand famous throughout the world as an icon of passionate Italian style and excellence.